Marketing & Communications

What image does your practice portray?

What message are you communicating to your customers?

Is your message actually reaching your customers?

To ensure the success of your marketing efforts you should begin with a clear understanding of your market, your customer and your practice. Your strategy should also include a memorable brand, a targeted message, constant communication, and results tracking. Marketing begins with your image.

Your image, communicated through your brochure, patient education materials, web site and media coverage will aid your target audience in identifying with your practice. Once your image is solidified, ongoing communication will provide your practice with top-of-mind awareness. An effective strategy will combine one-to-one contact, direct mail, advertising, public relations as well as an internet presence. Our proven FourPoint Formula will guide us to the right choices to meet your needs.

At FourPoint, we bring years of marketing experience to the task at hand, and utilize the talents of our strong creative team to help you develop your unique brand and message.
Our marketing services include:

• Strategic marketing plans
• Logos & branding
• Image package
• Brochures, newsletters, announcements
• Patient education materials
• Referral development programs
• Media press kits
• Public relations
• Advertising
• Managed care listing analysis and update

• Web site design and marketing
• Launch programs (new office, new MD, new location)

• FourPoint Competitive Report

For a sample of some of our promotional work, see our Design Studio.

For a copy of Four Deadly Sins of Medical Marketing.

 

Private hand and upper extremity practice repositions itself; patient volume grows by 34%

Situation:
An occupational and certified hand/upper extremity therapy practice had three goals. First, the practice wanted to increase awareness of the fact that it delivered comprehensive care of the entire upper quadrant. Second, it wanted to solidify its reputation as the premier hand/upper extremity therapy practice in a competitive market. Third, it needed to increase patient volume to maximize revenues.

Strategy:
FourPoint Consulting re-branded the practice, and developed a communications platform to connect with referring physicians. Using direct mail, personal contact, ongoing communication and attention to detail, FourPoint positioned the practice as providing the most effective and skilled treatment in a caring and professional environment. FourPoint managed the referral development strategy and trained key staff members to maximize new business leads.

Results:
Because of this marketing strategy, the medical community and the media recognized the practice as an expert in the field of rehabilitative therapy. Over the course of 12 months, the 43 new physicians were referring to the practice, new patient volume increased by 34% and the practice expanded to four locations.

For more information contact us at:

Phone: 4347700644

Email: susan@fourpointconsulting.com