Implementation & Execution

FourPoint partners with you in strategic plan implementation

Give a man a fish, the saying goes, and he'll eat for a day. But teach him to fish, and he can take care of himself. Every tool we provide, every process we design, and every training session we offer -- all have one end in mind. We want to empower you to offer the highest standard of patient care and customer service possible. That might mean helping you to find the right office manager and key staff members, creating a marketing campaign that brings in new patients, or training your employees in customer service.

Once we've designed a process for you or trained your staff, rest assured our work is not done. The fourth element of our FourPoint Formula, performance measurement, assures that everything is up and running to your satisfaction before we conclude our consultation with you. Using benchmarks that we've established together, we make sure every program, system, and change you implement provides a valuable, measurable improvement. We'll track your progress and monitor your results. Only when you are completely confident in your abilities to handle operations independently will we say goodbye. Everything we've worked for is to this end, and we have to say, it's one of our proudest moments.

 

Surgery center increases new business by 36%

Situation:
An ambulatory surgery center located in suburban Maryland was experiencing a decline in case volume, and needed to reverse the downward trend. The center's primary goals: create an awareness of the center, position it as the premier ambulatory facility among the medical community and ultimately increase case volume.

Strategy:
FourPoint’s strategy focused on attracting new physicians to the center by improving the center's internal operations, retaining and training appropriate personnel, and creating top-of-mind awareness. An integrated communications campaign program was implemented to position the center as the facility of choice in the community. FourPoint continually monitored results and adjusted programs to ensure a maximum return on investment.

Results:
Within six months, there was increased awareness and interest in the surgery center. A Physician Liaison was hired and trained to execute the strategic plan. 14 new physicians were credentialed and were performing cases at the center. And, the alarming dip in case volume was reversed with a 36% increase in new physician utilization.

For more information contact us at:

Phone: 434-770-0644
Email:  susan@fourpointconsulting.com